Bringg, Blue Yonder to Aid Delivery Logistics

Data-driven delivery and fulfillment cloud platform Bringg has joined forces with digital supply chain platform Blue Yonder to bolster the order-through-delivery process across the supply chain, according to a Tuesday (Dec. 14) press release.

As part of the collaborative effort, the companies are striving to lessen the time to market for the introduction of omnichannel customer experiences from order through delivery.

Stemming from the uptick in eCommerce growth and increased demand for seamless online shopping and physical delivery experiences, the partnership aims to better connect all components of the supply chain, according to the announcement. Bottlenecks and other delivery obstacles can be managed by understanding the impact and risk involved through intuitive planning when managing the movement of goods from manufacturer to fulfillment centers, stores and eventually, the customer.

Bringg and Blue Yonder will provide retailers and logistics providers with better insight over inventory traveling the last mile, according to the companies.

“Retailers and logistics providers are consistently facing pressure to grow digital revenue, but they struggle with the requirements and complexity of faster, more convenient and on-demand order delivery and fulfillment,” said Guy Bloch, Bringg CEO. “There is a growing need for solutions that solve last-mile challenges for both retailers and logistics providers.”

This new initiative comes on the heels of Bringg’s recent expansion of its Bringg Delivery Hub, a third-party offering which allows retailers to build and manage customized delivery provider networks, according to PYMNTS. The hub analyzes cost and distance, and takes into account the personalized business needs of retailers when dispatching orders.

Bringg, which helps companies optimize their logistics operations, is used by big brands in more than 50 countries, according to PYMNTS.

The company rose to unicorn status in June following a $100 million investment round, which pushed the 8-year-old company’s valuation to $1 billion.

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