Emily shared the inspiration she got to start her swimwear line during a phone call about the collection. Inamorata in the dictionary refers to, “a person’s female lover” and this brought about the addition to Inamorata BODY which was a line of bralettes, panties, bodysuits, bandeau tops, and more.
According to Elle, the idea of the brand was not just for the male eyes alone but for females to show they love themselves and be their own muse. The model/designer grew up in southern California which is known for girls often in their swimsuits confidently. She spotted the same attitude among females in New York and decided to make swimwear. She was inspired to create her own brand since she had no go-to company for swimwear and underwear, making it a brand that girls could always rely on.
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